Bud Light

  • The Objective

    Bud Light came to Being Latino looking for a way to target the bi-cultural Mexican American Millennial and get them to look at the Bud Light Chelada as the most authentic michelada for purchase.

  • The Strategy

    Being Latino teamed up with 3 different Mexican-American influencers for video creation. The videos were only posted on the Being Latino Facebook page.

  • The Influencers

    LGND (+300K Total Followers)

    Adrian Estrada (+100K Total Followers)

    LGND (+100K Total Followers)

    *Includes influencers’ followers across platforms

  • The Statistics

    15,700,000+ impressions

    5,900,000+ engagements

    9,800,000+ video views

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