Lay’s came to Being Latino looking for ways to genuinely and authentically connect with the U.S. Hispanic consumer during the Summer months.

Being Latino developed a series of memes that focused on key Summer moments relevant to Latinos.

Being Latino authentically integrated Lay’s into Summer moments relevant to Latinos and used previously successful meme content to inspire the ideas for the campaign.

7.8M+ true impressions

5.3M+ reach

892.6K+ engagements