McDonald’s came to Being Latino in search of a way to retain brand salience and drive craveability for their core products. They wanted a genuine and authentic way to reach and connect with Latinos, leading with messaging that focused on fan truths; what people already love about McDonald’s.

Being Latino developed memes focusing on drawing an authentic connection between McDonald’s fan truths and the Latino audience.

Being Latino posted the content on their highly engaged and mass followed Being Latino Facebook and Instagram pages.

9,500,000+ true impressions

5,400,000+ reach

54,500+ engagements