Pepsi came to Being Latino looking for a way to connect with the Hispanic audience on social media for the first time ever. Pepsi was focused on highlighting several tentpole events and holidays.

Being Latino created custom memes to post on our organically mass followed platform pages to hyper engage our followers. Influencers created videos and posted them on their Instagram pages. Being Latino then reposted the videos on the Being Latino Facebook page.

Jay Mendoza (452K Instagram followers)

RaqC (144K Instagram followers)

Josh Santos (42.6K Instagram followers)

104,400,000+ impressions

2,7000,000+ engagements

3,300,000+ video views