The Snickers team came to Being Latino looking for a way to create content that focused on their messaging of being “different on the inside” when hungry. The goal was to connect the campaign messaging to the Hispanic consumer in a culturally relevant way.

Being Latino teamed up with three (3) influencers to create branded memes and videos content for Snickers

Influencers created content that tied back to childhood moments and everyday life while incorporating the brand in a seamless manner.

Krystaalized (+600K total followers)

Jay Mendoza (+400K total followers)

Jesus Garcia (+400K total followers)

*Includes influencers’ followers across platforms

26,475,000+ impressions

3,121,000+ engagements

2,826,000+ video views