The NFL came to Being Latino looking for a way to connect with the Latino audience in an authentic way during the biggest sporting event of the year.

The NFL provided Being Latino with approved stills from their Super Bowl ad that ran before the halftime show.

Being Latino developed culturally relevant memes using stills from the ad.

Being Latino posted the content on their mass followed and highly engaged pages.

The content went live moments after the commercial aired, and again the following day.

1,200,000+ true impressions

702.8K+ video views

766.3K+ engagements