Being Latino was tasked with driving awareness among the U.S. Hispanic audience for the release of the Curse of La Llorona.

The story of La Llorona is a natural fit for the Being Latino audience.

Being Latino used elements of nostalgia and relatability in order to develop thematically driven meme and video content around the movie’s release.

17,500,000+ impressions

3,500,000+ engagements

3,000,000+ video views