Wendy’s reached out to Being Latino looking for ways to genuinely connect with Latinos for the rebranding of their fries. The Wendy’s Hot & Crispy Fries campaign was focused on getting people to give the new Wendy’s fry recipe a chance to blow them away.

Being Latino developed a series of custom memes as well as custom videos and posted them on the mass followed and highly engaged with Being Latino pages.

Being Latino contracted one influencer to develop 2 TikTok videos and post them on their TikTok page.

Being Latino reposted one of the influencer’s TikTok videos on our Facebook and Instagram pages for additional reach and engagement.

4,700,000+ true impressions

1,500,000+ engagements

1,100,000+ video views

Paola Sanchez (1M TikTok Followers)